San Francisco’s Own Legendary Margo St. James Dies

Margo St. James, founder of COYOTE (Call Off Your Old Tired Ethics), has died. 

Born in Bellingham, Washington on September 12, 1937, St. James moved to San Francisco on  St. Patrick’s Day in 1958, securing a room above the El Matador on Broadway. She would later join the beatnik scene, hanging out in jazz clubs in North Beach. St. James once said, “This was  all before desegregation so finding a hip place like Jimbo’s Bop City in the Fillmore and 181 Eddy  in the Tenderloin were a reprieve.” 

By 1962, St. James attracted the attention of the local cops in North Beach, who figured something bigger than just music was going on in her apartment, with all the guys coming and going. There wasn’t, but she was busted for prostitution anyway. She argued in court, “Your  Honor, I’ve never turned a trick in my life.” Judge Glickfeld responded, “Anyone who knows the  language is obviously a professional.” 

Years later, former Senator John Burton remarked, “If she’d hired me, there never would have been COYOTE. I was good friends with the judge.”  

Her conviction prompted her to take the college equivalency exam and enroll in law school. She never finished her legal studies but used them to successfully appeal her conviction. She felt vindicated but said years later that the erroneous conviction led to her becoming a prostitute.  With a 647b. conviction, a lot of jobs were off the table. She served summonses for famed criminal defense attorney Vincent Hallinan, falling in with the defense bar. She later became one of California’s first women private detectives, having successfully achieved her “undercover hours” with a former Vice cop who had a private firm. 

On Mother’s Day in 1973, St. James founded COYOTE – Call Off Your Old Tired Ethics, the first prostitutes’ rights organization in the United States. She created the Hooker’s Balls, which attracted thousands to the Cow Palace. Prince Charles attended an event, and so too did the  Chief of Police, which probably secured his firing by then-Mayor Diane Feinstein. The Hooker’s  Balls financed St. James’ rabble-rousing, as well as the publication of her newspaper, COYOTE  HOWLS. By 1979, COYOTE HOWLS had a subscription of 60,000, about 3% of whom were prostitutes. St. James continued organizing around the country, and sister organizations sprang up: HIRE (Hooking is Real Employment) Atlanta; PUMA (Prostitutes Union of Massachusetts);  PONY (Prostitutes of New York); and DOLPHIN (Dump Obsolete Laws; Prove Hypocrisy Isn’t  Necessary) in Hawaii. And St. James’ following was growing. Although her office at Pier 40 was burned down, the Ball went on that year. Her entrance was always an affair, but that year she entered the Cow Palace on Margie the Elephant.

COYOTE focused on outreach and advocacy to prostitutes who had been arrested, emphasizing the need to prioritize those who were most impacted by prostitution laws. Margo’s political alliances brought national exposure and a wide range of contacts, including those from her close friend and ally, Florynce Kennedy. 

In 1977, Herbert Gold published “Waiting for Cordelia,” a fictionalized cultural essay about the conflicts of a woman organizing hookers in San Francisco, and the very law-and-order woman mayor who at every turn tries to shut her down. Former Supervisor Sue Bierman once  remarked, “I always thought the book was about Margo and Dianne.” (That’s now-Senator  Dianne Feinstein, that is.) 

In 1982 Margo met Gail Pheterson, Visiting Scholar from the Netherlands, at UC Berkeley. Gail worked with Margo and the COYOTE network to organize the Women’s Forum on Prostitutes’  Rights and the COYOTE Convention, coinciding with the 1984 Democratic Convention held in  San Francisco. She also mobilized – together with Margo, Carol Leigh, Priscilla Alexander, and  Gloria Lockett – Bad Girl Rap Groups for “any woman who has ever been stigmatized as bad for  her work, color, class, sexuality, history of abuse, or just plain gender.” The following year  Margo moved with Gail to Europe, first to the Netherlands and then to southern France, where they lived together for ten years. During those years they founded the International Committee for Prostitutes’ Rights and organized the First World Whores’ Congress (Amsterdam, 1985) and the Second World Whores’ Congress at the European Parliament (Brussels, 1986). Out of the congresses, attended by sex workers from 18 countries, came a World Charter for Prostitutes’  Rights. 

Margo inspired many generations of sex workers of all kinds. One was Annie Sprinkle, a prostitute/porn star turned artist who met Margo at a Prostitutes of New York (PONY) meeting in 1975. Margo inspired Annie to join the prostitutes’ rights movement, and fight for the decriminalization of prostitution. Margo and Annie united at many events over the years such as the Hooker’s Balls, Whore’s Congresses, and feminist activist happenings, and were neighbors for three years. Annie said of St. James, “Margo was a feminist whore’s super-hero. She could produce and host a productive press conference, stimulating panel, and exciting Hookers Ball and all in a single day. So much of today’s sex-positive culture was born of Margo’s influence.” 

In the 1980s, Priscilla Alexander and COYOTE worked with Gloria Lockett to establish CAL-PEP  (California Prostitutes’ Education Project), one of the first peer-run HIV/health outreach harm reduction programs for sex workers. 

While Margo was in Europe, Carol Leigh, founder of BAYSWAN (Bay Area Sex Workers Outreach  Network) and a multitude of other sex worker rights organizations in the US, including the Sex  Worker Film Festival, kept COYOTE alive, and was the person who coined the term “sex work.” 

In 1994 Margo returned to the United States and entered into what she often described as a  “marriage of inconvenience” with her long-time private detective partner, Paul Avery, crime 

reporter and author of books on the kidnapping of Patty Hearst and the Zodiac Killer, who had retired from the San Francisco Examiner, and was dying of emphysema. 

She was appointed to the San Francisco Task Force on Prostitution, a body created by then-Supervisor, later District Attorney Terrence Hallinan – Vincent’s son, and an old friend. There,  she met Carol Stuart, then an aide in the California State Legislature, who encouraged her that running for public office would bring more visibility to the movement. 

In 1996, Stuart ran St. James’s campaign for San Francisco Supervisor. In a field of 28 candidates,  Margo came in 7th for one of 6 seats, with 69,000 City-wide votes. Instead of appointing one of the runner-ups to a seat later vacated, Mayor Brown appointed Gavin Newsom, launching the  Governor’s political career. 

St. James teamed with Johanna Bryer and Dawn Passar, organizers of the Exotic Dancers  Alliance, who had successfully sued the Mitchell Brothers for the draconian “stage fees” they imposed on dancers, and together they created the St. James Infirmary. Now in its 21st year,  founders used empirical evidence from participants at the two World Whores Congresses, as well as Priscilla Alexander’s knowledge from her work in the early years of the AIDS pandemic in  San Francisco at the World Health Organization in Geneva, to form The St. James Infirmary, the first of its kind peer-based free health care clinic for sex workers anywhere in the world. 

Carol Queen, co-founder, and director of The Center for Sex & Culture summed up Margo’s impact on San Francisco this way: “She takes her place in San Francisco’s pantheon of citizen activists, one of the people who have made this city what it is – and certainly what it was in the last 30 years of the 20th century, which was a damn amazing time to live in San Francisco.  Without her as a predecessor and friend, I don’t think I’d have lived the same life I’ve had.” 

Margo’s papers are held at Schlesinger Library at Harvard University. She is survived by fans around the world, friends, former lovers, and a body of work that she hoped would long outlast the prohibition. 

As Carol Queen said, “Thanks Margo, for changing our town, and changing the world.”



For information on Margot St. James’ mayday memorial <a href=””>click here</a>.